St VIVID is a Melbourne based fashion label that was created by founder, Vanessa Shannon, and was born from a desire to own quality fashion pieces that have a personality of their own. This desire ultimately formed the foundation for St VIVID’s name – VIVID; being a depiction of the bright and bold prints that are a staple characteristic of the label, and SAINT; referring to VIVID as being at the pinnacle of vividness. (And if you also picked it, the initials SV are also the reverse initials of the founder - wink).

St VIVID is the ORIGINAL home of uber-cool striped trims and eye-catching prints. Each piece is exclusively designed in Melbourne and won't be seen anywhere else!

But it does not stop there. St VIVID threads scream quality and are designed to receive stacks of wear. Each collection is purposefully made from a combination of natural fibres like Organic Cotton, and custom high-end trims, which have been crafted into super comfy silhouettes. St VIVID is made to be worn.

St VIVID is all about exclusive, standout fashion loving pieces that feel so irresistibly comfortable on you will be reaching for them every day. Fill your wardrobe with go to pieces that speak 'fashionista' to the outside world - no insta account required! If only they knew how effortless it all was...

Make every street a catwalk #thatsstvivid

Acknowledgement of Country